Loews Hotels & Co has partnered with luxury loungewear brand Cozy Earth to launch an exclusive lounge set and nationwide pop-up experiences, blending high-end hospitality with everyday comfort and style.
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GLOA Meeting of Hospitality and Lifestyle Comfort
Loews Hotels & Co, known for its elevated hospitality across the U.S., has teamed up with premium lifestyle brand Cozy Earth to launch a limited-edition lounge set and a series of immersive pop-up experiences.
Announced in mid-October 2025, the collaboration marks a new chapter in lifestyle-hospitality partnerships—blending the art of hotel comfort with everyday style. Loews aims to extend its signature sense of relaxation beyond the guestroom, while Cozy Earth brings its expertise in luxurious loungewear to a new audience.
The Product: The Cozy Earth × Loews Lounge Set
The capsule collection, titled “Cozy Earth x Loews Hotels Lounge Set,” is designed with travel, relaxation, and everyday comfort in mind.
Key features include:
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A signature “Loews Hotels Gray” color inspired by the brand’s modern palette.
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Premium, breathable fabrics that embody Cozy Earth’s commitment to sustainability and softness.
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Availability via online pre-order, with exclusive early access for Loews hotel guests.
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A 20% discount for guests staying at Loews properties during the launch period.
Sarah Murov, Senior Vice President of Brand & Communications at Loews Hotels, said the collaboration “extends the Loews Hotels experience beyond our properties and into our guests’ everyday lives.”
The Pop-Up Experiences: Where Comfort Comes Alive
To celebrate the launch, Loews and Cozy Earth are hosting experiential pop-ups at select Loews properties, including:
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Loews Regency New York (New York, NY)
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Loews Miami Beach Hotel (Miami, FL)
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Loews Ventana Canyon Resort (Tucson, AZ)
Each pop-up allows guests to shop the collection in person, customize their pieces, and experience an interactive blend of retail and hospitality. The events highlight how the two brands merge comfort, luxury, and creativity in one seamless moment.
The collaboration also extends to select Orlando-area Loews properties—Loews Portofino Bay Hotel, Loews Royal Pacific Resort, and Loews Sapphire Falls Resort—where guests can enjoy the same exclusive offers.
Strategic Significance & Market Trends
This partnership positions Loews Hotels within the growing movement of hospitality brands expanding into lifestyle retail. It allows the brand to stay connected with guests long after check-out, offering a tangible reminder of the Loews experience.
For Cozy Earth, known for its premium bamboo-based fabrics and luxury loungewear, the collaboration opens doors to a high-end hospitality audience that values comfort, quality, and design.
Industry experts note that the partnership reflects several broader trends:
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The rise of hospitality-retail hybrids, where hotels become lifestyle brands.
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The continued premiumization of loungewear, as consumers seek comfort that’s both stylish and sustainable.
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The increasing popularity of experiential pop-ups that emphasize personalization and brand storytelling.
What to Watch For
The collaboration’s success will depend on a few key factors:
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Product quality and design resonance with both brands’ clientele.
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Engagement from Loews guests and broader lifestyle consumers.
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Potential expansion into new products or permanent retail collaborations.
If successful, this could set the stage for more hospitality-meets-fashion partnerships, redefining how travelers connect with their favorite hotel brands.
The Loews Hotels & Co x Cozy Earth collaboration is more than a product launch—it’s a statement of shared values: comfort, craftsmanship, and connection. By combining Cozy Earth’s expertise in luxury loungewear with Loews’ legacy of hospitality, the partnership reimagines what “staying comfortable” means, both in and out of the hotel.
The result is a thoughtful blend of fashion and travel—proof that luxury today is as much about how you feel as where you stay.
Source: Loews Hotels & Co.
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