The first debit card to reward purchases made on major AI platforms, Bold program enables students to reduce the burden of student loan debt by shopping on their favorite AI platform.
(Image Source)
GLOWildfire Systems, an innovative financial technology platform that powers loyalty and reward programs and shopping companions, announced that Bold.org is the first debit card issuer to leverage Wildfire to deliver rewards for purchases made on major AI platforms, including ChatGPT, Gemini, Perplexity, and Claude. As a result, students using the Bold Debit Card can now earn Bold Points on eligible AI-assisted purchases, which can be used to reduce student loan balances, contribute to educational advancement and improve overall financial wellness.
Today, more shopping than ever is starting with an AI chatbot than in the search bar. According to a recent study from User Testing, one in three Americans plan to use AI tools for holiday shopping, rising to 57% among Gen Z shoppers. Wildfire’s consumer trends report, “The AI Shopping Shift,“ echoed this sentiment: of the respondents who reported using AI tools, 44% of Gen Z consumers said they use AI “Almost Always” or “Often” for online shopping.
As younger consumers move from search to AI conversations as their starting point for shopping online, this creates a new “top of funnel” for commerce – one that traditional rewards and loyalty systems weren’t built to capture. Bold is meeting its audience exactly where they are, ensuring that students don’t miss out on earnings as their shopping behavior shifts to AI-driven experiences.
“Bold is redefining what it means to reward shopping in the age of AI,” said Jordan Glazier, CEO of Wildfire Systems. “As commerce moves from search to conversation, Wildfire makes it possible for partners to seamlessly capture and reward those moments of intent—whether through cashback, points, or in Bold’s case, helping students take meaningful steps towards reducing the burden of student loan debt.”
The partnership with Bold showcases the flexibility of Wildfire’s platform to power creative, mission-aligned rewards programs. Whether the goal is to reward users with cashback, points, or other proprietary currencies such as education-linked rewards that drive social impact, Wildfire enables clients to reward their customers in the ways that matter most.
“Our mission is to help students succeed financially and academically,” said Dror Liebenthal, CEO of Bold.org. “As shopping behavior shifts toward AI platforms like ChatGPT and Gemini, we want to make sure our Bold.org members continue to benefit. Now, every AI-assisted purchase can help pay down student loans, transforming innovation into impact.”
Wildfire, founded in 2017 in San Diego, powers white-label shopping rewards and loyalty programs for financial services and technology brands. Its platform rewards consumers with cashback, coupons, and other benefits, driving sales for 50,000+ merchant programs in over 50 countries. Wildfire’s AI platform, RevenueEngine, monetizes product and brand mentions within content. Ranked among the top 100 fastest-growing companies in the Inc. 5000 in 2023 and 2024, and 2025. Learn more at wildfire-corp.com
Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.
