Trump-linked crypto firm World Liberty Financial will airdrop about $1.2 million worth of WLFI tokens to early users of its USD1 stablecoin loyalty program across six major exchanges (Image: World Liberty)
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GLOA new reward program by World Liberty Financial (WLFI) is set to distribute approximately 8.4 million WLFI tokens— a value of around US$1.2 million — to early participants in its USD1 stablecoin loyalty scheme.
What the programme involves
The airdrop is being offered to users who participated in the “USD1 Points Program,” launched about two months ago to drive adoption of WLFI’s new dollar-backed stablecoin, USD1. Under this scheme, users earn “points” by trading USD1 pairs on partner exchanges and/or maintaining balances. The points then qualify them for the WLFI token reward.
According to a post from the company on X (formerly Twitter), “the criteria and eligibility … may vary based on each exchange’s rules.” Early eligible users will receive WLFI token rewards across six exchanges: Gate.io, KuCoin, LBank, HTX Global, Flipster and MEXC. The exact number of tokens allocated to each participant will depend on the exchange’s rules.
Expansion of the loyalty programme
WLFI says the points-programme is a starter initiative, and that it plans to expand it to include new venues, DeFi (decentralised finance) integrations, and additional earning/redemption mechanisms. One quote from the company: “This is only the beginning.”
Where USD1 and WLFI stand
USD1, issued by World Liberty and custodied by BitGo, is reported to rank as the sixth-largest stablecoin globally with a market cap of about US$2.94 billion. (Data as reported from CoinMarketCap.) WLFI, the governance token of the project, is trading at roughly US$0.14, down about 70 % from its all-time high of US$0.46 in September.
Money flows & the Trump connection
The venture is closely tied to former U.S. President Donald Trump and his family. A recent investigation by Financial Times found that Trump’s crypto-linked business interests have generated over US$1 billion in pre-tax profits this past year; WLFI is central to that story. The FT estimates around US$550 million of profit this year came from WLFI alone.
Trump disclosed income of US$57.4 million from the firm in June. Additionally, the family’s memecoins (such as $TRUMP and $MELANIA) and the USD1 stablecoin have brought in tens of millions more in profit.
Some commentary & caveats
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The airdrop is clearly a marketing incentive: distributing governance tokens to early participants helps build loyalty, engagement and ecosystem growth.
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The programme hinges on partner exchanges’ rules, which may mean eligibility and token allotments are uneven.
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While USD1 has gained size quickly, there are concerns about concentration of holdings, centralisation risk, and the transparency of backing assets.
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The close association with a former U.S. president raises questions about regulatory scrutiny, conflict of interest (given the Trump family’s involvement) and governance structure.
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As of writing, WLFI is trading but has seen a significant drop from its peak; token holders and prospects should approach with caution given high volatility and token-omics complexity.
GLO take:
This move signals how high-profile public personalities and their affiliated ventures are increasingly entering the crypto space — combining marketing appeal, token incentives and stablecoin infrastructure. For participants, the airdrop represents an opportunity to gain early access to governance tokens (WLFI) for minimal incremental cost (assuming they already meet the points eligibility). For observers and the broader crypto market, it underscores how loyalty schemes are being used as growth levers in the stablecoin/governance token ecosystem.
Source: GLO
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