MIDDLE EAST & AFRICA

Yango Ride Rolls Out Loyalty Rewards in Dubai, Turning Every Trip into Real Savings

The global ride-hailing service Yango Ride, part of Yango Group, is expanding its loyalty programme to Dubai — turning everyday rides into real savings and offering a new way for customers to get more value from their trips. The initiative builds on the success of the “Yango Points” scheme already running in Abu Dhabi and other markets.

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GLO

The global ride-hailing service Yango Ride, part of Yango Group, is expanding its loyalty programme to Dubai — turning everyday rides into real savings and offering a new way for customers to get more value from their trips. The initiative builds on the success of the “Yango Points” scheme already running in Abu Dhabi and other markets.

What the programme is and how it works: 

In Abu Dhabi, Yango Group launched its Yango Points loyalty initiative, rewarding users who pay cashlessly through the app. Riders earn points that are credited to their accounts and can later be redeemed for discounts on future rides.

Key features include:

• Welcome rewards: New subscribers receive up to 50 welcome points when they sign up through the app.

• Cashback incentives: During promotional periods, users can earn up to 50% cashback (in points) on “Comfort”-class cashless rides, with a standard ongoing rate of up to 30%.

• Seamless redemption: Points are automatically applied to future fares and can be tracked in the app’s main interface.

• Subscription integration: Access to the loyalty programme is tied to a Yango Play subscription — Yango’s broader entertainment and transport platform — which offers a 30-day trial for a nominal fee before switching to a standard monthly plan.

• Cross-service value: The points programme will gradually extend to Yango’s other offerings, including delivery and “Cargo” services, creating a unified reward ecosystem across Yango’s platforms.

Although the initial launch took place in Abu Dhabi, Yango is now expanding the loyalty scheme to Dubai, where it is introducing the “Yango Plus” version of the programme. Under this model, users can earn around 10% of the ride fare as cashback points, depending on ride category and payment method.

Why this is significant for riders in Dubai

The Dubai expansion gives riders several tangible benefits:

• Real cost savings: Frequent users can enjoy meaningful savings, with up to 10–30% of their fare value returned as redeemable points.

• Promotion of cashless payments: By rewarding card and wallet transactions, Yango aligns with Dubai’s broader push toward digital payments and smart mobility solutions.

• Cross-service integration: The ability to use points across rides, deliveries, and potentially other Yango services adds convenience and long-term value.

• Competitive advantage: In a market dominated by Uber and Careem, Yango’s loyalty rewards offer a clear differentiator that encourages repeat use and customer retention.

What riders should know

To make the most of Yango’s loyalty programme in Dubai:

• Confirm eligibility in the app to ensure the programme is active for your area and ride type.

• Subscribe if required to Yango Play to access the loyalty tier.

• Choose cashless payments to maximise points earning.

• Monitor points regularly and note any expiration policies.

• Compare ride classes, as cashback rates may vary between Comfort, Premier, and other tiers.

• Look out for promotions, as limited-time offers may temporarily boost cashback percentages.

Limitations and things to watch

While the rewards programme provides clear value for regular riders, there are some conditions to consider:

• Cashback percentages can fluctuate depending on market, ride class, and promotional periods.

• Access may require a paid subscription, so users should evaluate whether the savings outweigh the subscription cost.

• Points may have expiry dates or redemption limits depending on the user’s location.

• Programme terms may evolve as Yango scales its services across the UAE.

GLO Take: 

Yango’s loyalty expansion reflects broader trends in the ride-hailing and digital mobility sectors:

• Beyond transportation: Ride-hailing apps are becoming full-service digital ecosystems offering entertainment, deliveries, and financial rewards.

• Digital-first engagement: Encouraging cashless payments supports Dubai’s vision of becoming a global hub for smart and cashless mobility.

• Customer retention through rewards: Loyalty programmes foster stronger brand relationships, turning one-time riders into repeat customers.

• Regional growth: Yango’s continued investment in Dubai signals confidence in the city’s tech-driven transport sector and its high adoption rate of mobile-first services.

Conclusion

For riders in Dubai, Yango’s loyalty programme transforms daily travel into an opportunity for tangible savings. Every trip now earns value back, and with rewards extending across Yango’s suite of services, users can benefit from more than just a ride. Whether you’re commuting, running errands, or exploring the city, Yango’s expansion ensures that every journey contributes to real rewards.

Source: GLO