The opening marks the first Emirates World store in the GCC outside Dubai. A total of 9 Emirates World store launched already reflecting airline’s strategy to redefine its retail vision for the future.
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EmiratesEmirates, the world’s largest international airline, has inaugurated its latest Emirates World retail store in Riyadh, introducing an immersive experience-led travel retail concept to the Kingdom.
Located in the heart of Riyadh, the new, 288m2 store is ready to welcome customers in a stylish, lounge-inspired space to plan their next journey, receive expert travel advice, and experience Emirates’ signature products through interactive and immersive displays.
The store was inaugurated by Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer, alongside Sheikh Majid Al Mualla, Emirates’ Divisional Senior Vice President of International Affairs; Adil Al Ghaith, Emirates’ Senior Vice President Commercial Operations, Centre, in presence of His Excellency Matar Salem Al Dhaheri, UAE Ambassador to the Kingdom of Saudi Arabia and Ali Rajab, Executive Vice President of Saudi Arabia’s General Authority of Civil Aviation (GACA). The opening ceremony was also attended by trade partners and government representatives.
Adnan Kazim said, “Saudi Arabia is one of Emirates’ most important markets, and Emirates World in Riyadh reflects our commitment to the Kingdom. This flagship store transforms how customers experience our brand, offering personalised service, a seamless booking process, and travel solutions design around their needs.”
Travel planning, elevated
The Emirates World concept redefines the traditional airline retail experience by combining personalised service with smart, interactive technologies. At the Riyadh store, visitors can explore Emirates’ signature onboard products, including the iconic A380 Onboard Lounge as well as the luxurious First-Class suite and enjoy one-on-one consultations with Emirates’ travel experts on itinerary planning, ticketing, or general queries. The travel consultants have been cross-trained, ensuring a one-stop shop that includes airline ticketing, Emirates Holidays and Skywards support.
The store also features innovative digital touchpoints such as the ‘selfie mirror’, allowing visitors to capture moments against scenic destination backdrops, and self-service kiosks, designed to reduce wait times and offer a smoother, faster service.
Strong, continued commitment to the Kingdom
Emirates has been a part of the Kingdom’s skies for over three decades, operating 74 weekly flights between Dubai and Saudi Arabia’s four gateways – Riyadh, Jeddah, Dammam, and Medina – connecting travellers to over 150 Emirates’ global destinations via a seamless stopover in Dubai.
The airline has continually invested in expanding capacity and enhancing the travel experience for Saudi customers, deploying its latest aircraft including the Airbus A350, iconic Airbus A380s and retrofitted Boeing 777s on select routes. Just last year, Emirates also opened a dedicated premium lounge in Jeddah and launched Chauffeur-Drive Service in Riyadh, making them the first Emirates’ regional destinations to offer such services.
The airline also maintains strong partnerships with local stakeholders, supporting tourism, trade, and business links between the Kingdom and the UAE, in line with Vision 2030.
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Source & Images: Emirates
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