Weigel’s has launched a new gamified loyalty promotion that lets customers win back the value of their purchases, aiming to boost engagement and enhance its rewards program.
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GLORegional convenience-store chain Weigel’s has unveiled a new gamification-based loyalty promotion designed to increase customer engagement and repeat visits. The campaign gives shoppers a chance to “win back” the value of their purchase, adding an element of excitement and reward to everyday transactions.
Under the promotion, members of the Weigel’s Rewards program are automatically entered into a draw or instant-win experience each time they make a qualifying purchase in-store or via the company’s app. Winners receive a refund of their transaction amount, effectively turning a regular shopping trip into a potential “free” experience.
“We wanted to create something that surprises and delights our loyal guests while encouraging them to interact more often with our rewards platform,” said Bill Weigel, chairman of Weigel’s. “By gamifying the loyalty experience, we’re giving customers not only value, but also fun.”
The concept builds on a growing trend across the U.S. convenience-retail sector, where gamified loyalty programs are increasingly used to drive digital engagement, collect valuable shopper data, and differentiate brands in a competitive market.
Industry observers note that promotions blending mobile technology, rewards, and instant gratification are particularly effective in attracting younger consumers who value both personalization and entertainment in their shopping experience.
Weigel’s, which operates more than 70 stores across East Tennessee, has been expanding its digital capabilities in recent years — from contactless payments to mobile ordering and enhanced fuel rewards. The new promotion continues that trajectory by integrating play-to-win mechanics into the existing rewards ecosystem.
According to the company, the campaign will run through early 2026, with regular updates and bonus events planned throughout the year. Customers can participate by downloading the Weigel’s app, signing up for the Rewards program, and making eligible purchases at participating locations.
“Our guests love earning rewards,” said Nick Triantos, Weigel’s Director of Marketing. “Adding a gamified element keeps things fresh and gives them one more reason to choose Weigel’s for their daily coffee, fuel, or snacks.”
As the convenience-store industry continues to blend retail, technology, and entertainment, Weigel’s move highlights how regional operators can leverage innovation to deepen brand loyalty and engagement.
Source: Weigel’s
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