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Home » Articles » Private: Philippines Kapamilya Rewards Launches Digital “Kapamilya Experience” Platform to Court Gen Z Fans

Philippines Kapamilya Rewards Launches Digital “Kapamilya Experience” Platform to Court Gen Z Fans

by GLO
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Kapamilya Rewards — the entertainment-focused loyalty ecosystem connected to ABS-CBN network — is entering a new phase of digital evolution with the launch of Kapamilya Experience, an integrated platform designed to reward fans for how they watch, shop and participate in Filipino pop culture. The move reflects ABS-CBN’s strategy to…

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