Vietnam Airlines and Accor Group Forge New Loyalty Alliance. Mutual benefits: Lotusmiles and ALL members can now convert and redeem points interchangeably across both programs. Exclusive launch promotion: 50% bonus on point conversions for a limited time. Global reach: Access to over 5,700 Accor hotels and Vietnam Airlines’ extensive flight network.
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Vietnam AirlinesA New Era of Loyalty Collaboration
Vietnam Airlines has officially announced a new partnership between its frequent flyer program Lotusmiles and Accor Group’s global loyalty program ALL – Accor Live Limitless, offering members seamless flexibility to convert and enjoy benefits across both air and hotel experiences. The collaboration marks a major step in Vietnam Airlines’ strategy to expand its customer experience ecosystem, connecting premium travel and hospitality under one integrated rewards structure.
How the Partnership Works
Under the new agreement, Lotusmiles members can convert 5,000 miles into 1,000 ALL Reward points, redeemable at more than 5,700 hotels across 45 Accor brands worldwide — including luxury names such as Sofitel, Pullman, MGallery, and Raffles.
Meanwhile, ALL Reward members can convert 3,000 points into 2,000 Lotusmiles miles, unlocking privileges such as flight awards, seat upgrades, business lounge access, and priority airport services on Vietnam Airlines flights.
To celebrate the launch, both programs are offering a limited-time 50% bonus conversion:
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3,000 ALL Reward points will equal 3,000 Lotusmiles miles, and
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5,000 Lotusmiles miles will equal 1,500 ALL Reward points.
This special offer makes it easier for members to experience the full value of both loyalty ecosystems during the introductory phase of the partnership.
Expanding the Travel Experience
The cooperation between Vietnam Airlines and Accor represents a broader move toward cross-industry loyalty integration. Travelers can now seamlessly combine flight and hotel rewards in a way that enhances every stage of their journey — from booking and check-in to their stay and onward travel.
By linking their loyalty accounts, members can access a single, flexible pool of benefits that merge the best of aviation and hospitality. This collaboration is expected to elevate customer satisfaction and encourage repeat engagement across both brands.
A Strategic Step Toward a Holistic Customer Ecosystem
For Vietnam Airlines, the partnership reinforces its commitment to building a comprehensive travel experience that extends beyond the flight cabin. The airline continues to evolve its Lotusmiles program into a lifestyle platform — one that connects with world-class partners and offers members access to more meaningful, everyday rewards.
For Accor, the partnership provides an opportunity to reach a new audience of frequent flyers who value premium experiences and seamless travel convenience, strengthening its footprint in the Asia-Pacific market.
Key Takeaways
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Mutual benefits: Lotusmiles and ALL members can now convert and redeem points interchangeably across both programs.
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Exclusive launch promotion: 50% bonus on point conversions for a limited time.
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Global reach: Access to over 5,700 Accor hotels and Vietnam Airlines’ extensive flight network.
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Enhanced loyalty value: Travelers enjoy more flexibility, choice, and cross-brand privileges.
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Strategic integration: Strengthens Vietnam Airlines’ long-term goal of creating a unified, multi-sector customer ecosystem.
The partnership between Vietnam Airlines and Accor marks a milestone in the evolution of travel loyalty programs, blurring the lines between air and hospitality rewards. By combining the strengths of Lotusmiles and ALL – Accor Live Limitless, both brands are redefining what it means to be loyal — turning miles and points into unforgettable travel experiences around the world.
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