Royal Caribbean has expanded its Artist Discovery Program to the new Royal Beach Club Paradise Island in The Bahamas, featuring 11 local artists whose large-scale works celebrate Bahamian culture and elevate the guest experience through authentic, immersive art.
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Royal Caribbean GroupA New Chapter in Cultural Immersion
Royal Caribbean is taking its hallmark “Artist Discovery Program” beyond its cruise ships and into one of its newest land-based destinations: Royal Beach Club Paradise Island, set to open in December 2025. In this fresh iteration, 11 local Bahamian artists have been selected to craft large-scale art installations, sculptures and murals across 25 locations within the beach club.
Highlights of the Program Expansion
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The artists’ works will revolve around three overarching themes: Underwater Adventures (highlighting the rich marine life of The Bahamas), Junkanoo Jubilee (honouring the nation’s vibrant festival/cultural tradition) and Bahama Bliss (evoking peace, escape and relaxation).
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Featured standout pieces include:
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A 22-foot-tall Junkanoo-inspired mural by Bahamian visual artist Allan Wallace, designed to instantly capture the culture and wildlife of The Bahamas.
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A vintage-postcard style welcome piece by portrait-artist Deldra Sands, inviting guests into “Paradise” on Paradise Island.
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The beach club features three distinct zones—Party Cove, Chill Beach, and Family Beach—and the art will be integrated throughout these spaces, creating immersive guest experiences.
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Why It Matters
This expansion is more than just a talent showcase—it reflects a strategic move by Royal Caribbean to deepen local cultural authenticity, enhance guest engagement, and elevate the destination’s distinctiveness. According to industry commentary, the program positions the brand to tap into the growing demand for cultural tourism—travel experiences rooted in local authenticity and storytelling.
For the Bahamian arts community, the initiative offers meaningful visibility and opportunity. Emerging and mid-career artists gain access to grants, large scale commissions and exposure to a global audience of travellers.
Guests’ Experience: What to Expect
When visiting Royal Beach Club Paradise Island, guests can anticipate:
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Discovering unexpected art moments—from murals at beach bars to flamingo sculptures and immersive installations.
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A layered storytelling of The Bahamas via the three themes: sea life, festival culture, and relaxation.
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A setting where art is not just decoration but an integral part of the vacation environment—blurring leisure, destination and culture.
Broader Implications for Travel & Hospitality
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Destination differentiation: In a competitive travel market, embedding local artistry helps create distinct, memorable places rather than generic resorts.
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Cultural value & community impact: Programs like this channel resources into local creative sectors and foster community-brand partnerships.
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Guest expectations shifting: Today’s travellers increasingly expect experiences that feel rooted in place—art and culture are key drivers of such “authenticity”.
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Brand storytelling: By turning its “Artist Discovery Program” into a land-based feature, Royal Caribbean reinforces a narrative of creativity, discovery and destination uniqueness.
Looking Ahead: What’s Next
With this expansion at Paradise Island, the question becomes: where else could the Artist Discovery Program evolve? Potential areas:
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Additional destinations of the Royal Beach Club collection or other exclusive resorts.
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Broader inclusion of musical, performance or interactive art experiences, not just visual art.
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Deeper guest participation—e.g., artist-led workshops, immersive art tours, or meet-and-greets with the creators.
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Linking the art program to loyalty and guest experience: perhaps special access for repeat visitors, or digital extensions of the art for at-home engagement.
By elevating local Bahamian artistry and embedding it at the heart of a high-end, land-based beach club, Royal Caribbean is reshaping how travel brands integrate culture and guest experience. The Artist Discovery Program’s expansion signals a strategic shift: from simply offering “where to go” to “what to feel and discover.” When travellers arrive, they won’t just find sun, sea and sand—they’ll sample the soul of The Bahamas through art created by its people.
Source: Royal Caribbean
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