Ad-Panel
Join GLO today for largest global network of loyalty & CX professionals and latest loyalty research & analysis.
Home » Articles » Etihad Airways and Hong Kong Airlines Launch Codeshare Programme and Sign Reciprocal Loyalty Partnership Agreement

Etihad Airways and Hong Kong Airlines Launch Codeshare Programme and Sign Reciprocal Loyalty Partnership Agreement

by GLO
0 comments

Etihad Airways and Hong Kong Airlines are strengthening  their partnership by launching a codeshare partnership and establishing a reciprocal loyalty agreement. The loyalty agreement was signed during a ceremonial event in Hong Kong on the evening of 4 November 2025, coinciding with the arrival of Etihad’s inaugural flight from Abu Dhabi to Hong Kong International Airport.

Etihad Airways

(Image Source)

Etihad Airways

Etihad Airways and Hong Kong Airlines are strengthening  their partnership by launching a codeshare partnership and establishing a reciprocal loyalty agreement. The loyalty agreement was signed during a ceremonial event in Hong Kong on the evening of 4 November 2025, coinciding with the arrival of Etihad’s inaugural flight from Abu Dhabi to Hong Kong International Airport .

Seamless Connections

Hong Kong Airlines flights between Hong Kong and Abu Dhabi are now bookable as Etihad ‘EY’ services, while travellers can fly Etihad to popular Japanese destinations including Fukuoka, Hokkaido-Sapporo, Osaka, and Okinawa on Hong Kong Airlines-operated flights under the ‘HX’ code. This means one ticket for the entire journey, single check-in, and bags transferred automatically. Abu Dhabi becomes the effortless bridge linking Greater China and Japan to the Middle East, Europe and  Africa.

 Network-Wide Earning and Redemption: Reciprocal Loyalty Programme

Once the programme is launched, members of Hong Kong Airlines’ Fortune Wings Club and Etihad Guest will be able to enjoy reciprocal earn-and-redeem functionalities across both full networks. This builds on Etihad’s existing partnership with Hainan Airlines and enables Fortune Wings Club members to collect and redeem on Etihad’s newly launched Hong Kong service. With this addition, Etihad Guest leads as the non-alliance loyalty programme with the largest airline partner portfolio worldwide.

Arik De, Chief Revenue and Commercial Officer, Etihad Airways, said: “This partnership delivers meaningful value to Etihad Guest members through full earn-and-redeem access across Hong Kong Airlines’ network, complemented by codeshare connectivity to high-demand Japanese destinations. It underscores our commitment to providing our loyal guests with greater flexibility, broader reach, and superior rewards.“

Louis Li, Executive Vice President of Hong Kong Airlines, said: “This partnership marks an important milestone in Hong Kong Airlines’ return to the international market. The expansion of our codeshare and the launch of a reciprocal loyalty programme not only benefit travellers from both airlines but also lay the foundation for deepened commercial collaboration.” 

He added, “Our relationship with Etihad Airways began in 2014 through codeshare cooperation and has remained strong ever since. In recent years, we have observed growing travel demand from the Gulf Cooperation Council (GCC) region to Hong Kong and other major Asian cities. As the capital of the United Arab Emirates, Abu Dhabi plays a vital role in facilitating trade and economic ties between Hong Kong and the Middle East. We are confident that this renewed partnership will create significant commercial opportunities for both airlines and deliver greater convenience and value to business and leisure travellers alike.” 

This deepened alliance combines strategic codeshare reach with a best-in-class loyalty programme, delivering unmatched connectivity and value for travellers.

For more information, please visit www.etihad.com/en/etihadguest.

Source: Etihad

Disclaimer: Press release
© Press Release 2025
Send us your press releases to news@globalloyalty.org
Press releases originate from external third-party providers. This website does not have responsibility or control over its content, which is presented as is, without any alterations. Neither this website nor its affiliates guarantee the accuracy of the views or opinions expressed in the press release.
The press release is intended solely for informational purposes and does not offer tax, legal, or investment advice, nor does it express any opinion regarding the suitability, value, or profitability of specific securities, portfolios, or investment strategies. Neither this website nor its affiliates are liable for any errors or inaccuracies in the content, nor for any actions taken based on it. By using the information provided in this article, you agree to do so at your own risk.
To the maximum extent permitted by applicable law, this website, its parent company, subsidiaries, affiliates, shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors shall not be liable to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including but not limited to lost profits, savings, and revenues, whether in negligence, tort, contract, or any other theory of liability, even if the possibility of such damages was known or foreseeable.
The images used in press releases and articles provided by 3rd party sources belong to the respective source provider and are used for illustrative purposes in accordance with the original press releases and publications.
Disclaimer: Content
While we strive to maintain accurate and up-to-date content, Global Loyalty Organisation Ltd. makes no representations or warranties of any kind, express or implied, about the correctness accuracy, completeness, adequacy, or reliability of the information or the results derived from its use, not that the content will meet your requirements or expectations. The content is provided “as is” and “as available”. You agree that your use of the content is at your own risk. Global Loyalty Organisation Ltd. disclaims all warranties related to the content, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and title, and is not liable for a particular purpose, non-infringement, and title, and is not liable for any interruptions. Some jurisdictions do not allow the exclusion of certain warranties, so these jurisdictions may not apply to you. Global Loyalty Organisation Ltd. Reserves the right to modify, interrupt, or discontinue the content without notice and is not liable for doing so.
Global Loyalty Organisation Ltd. shall not be liable for any damages, including special, indirect, consequential, or incidental damages, or damages for lost profits, revenue, or use, arising out of or related to the content, whether in contract, negligence, tort, statute, equity, law, or otherwise, even if advised of such damages. Some jurisdictions do not allow limitations on liability for incidental or consequential damages, so this limitation may not apply to you. These disclaimers and limitations apply to Global Loyalty Organisation Ltd. and its parent, affiliates, related companies, contractors, sponsors, and their respective directors, officers, members, employees, agents, content providers, licensors, and advisors.
The content and its compilation, created by Global Loyalty Organisation Ltd, are the property of Global Loyalty Organisation Ltd. and cannot be reproduced without prior written permission.

Leave a Comment

Global Loyalty Organisation
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.