Vietnam Airlines has launched LotuScent, its first-ever signature fragrance inspired by the lotus and crafted from Vietnamese botanicals, creating a distinctive sensory experience that embodies the nation’s elegance and enhances its five-star travel experience.
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Vietnam AirlinesA New Chapter in Airline Experience
Vietnam Airlines has become the first carrier in the country to launch its own signature fragrance, introducing LotuScent as a sensory symbol of its brand and national identity. Designed to enhance both in-flight and lounge experiences, the fragrance reflects the airline’s ongoing commitment to creating a deeper, more emotional connection with passengers.
LotuScent will be featured in select Lotus Lounges and on international flights, transforming the ambience through scent and adding a new dimension to the airline’s five-star service philosophy.
Crafted with Culture and Emotion
Vietnam Airlines describes fragrance as “the invisible language of emotion” — a bridge between the brand and its passengers. LotuScent embodies calm, warmth, and sophistication, drawing inspiration from the lotus, Vietnam’s national flower and a timeless emblem of purity and grace.
Developed in collaboration with Vietnamese fragrance artist Rei Nguyen, the scent captures the essence of the country through carefully chosen native ingredients. Each note represents a region of Vietnam, harmonizing into a rich olfactory story that celebrates the nation’s diversity and beauty.
Notes of Vietnam: A Fragrance with a Story
LotuScent blends Tam Coc lotus from Ninh Binh, Thai Nguyen tea, Vong young green rice from Hanoi, Thanh Tra pomelo from Hue, Doan Hung pomelo from Phu Tho, and Lai Vung tangerine from Dong Thap.
These ingredients together create a sensory journey — balancing floral, citrus, and herbal tones — that feels distinctly Vietnamese yet universally elegant. The result is a fragrance that evokes both serenity and sophistication, designed to linger as a memory long after the flight.
Introducing “Scent Rising with the Wind”
The fragrance’s first variation, “Scent Rising with the Wind,” will debut on board Vietnam Airlines flights. It evokes the gentle calm of an afternoon tea, creating an atmosphere of relaxation and warmth during boarding and disembarkation.
This scent ritual aims to become a signature part of the Vietnam Airlines journey — a moment that welcomes travellers and sends them off with a familiar and comforting aroma. Over time, tailored versions of LotuScent will also be introduced in business lounges and other service spaces to create a unified sensory experience across the airline’s network.
More Than a Scent — A Brand Experience
According to Dang Anh Tuan, Executive Vice President of Vietnam Airlines, LotuScent reflects the carrier’s vision of delivering world-class service through both tangible and emotional experiences. “Each layer of the fragrance represents the spirit of a different region of Vietnam,” he said. “Together, they harmonize into a single essence — a symbol of elegance and refinement.”
Beyond comfort and luxury, the fragrance represents Vietnam Airlines’ evolution as a cultural ambassador, using scent to tell the story of Vietnam’s landscapes, heritage, and hospitality.
Key Takeaways
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Vietnam Airlines’ first-ever fragrance, LotuScent, marks a milestone in sensory branding and customer experience.
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Inspired by the lotus, it symbolizes Vietnamese purity and grace, blending local ingredients from across the country.
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The “Scent Rising with the Wind” variant will feature on international flights, enhancing boarding and disembarkation rituals.
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The initiative underlines the airline’s commitment to emotional engagement, turning travel into a multi-sensory journey.
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Future plans include expanding the fragrance experience across lounges and cabins for a seamless, memorable ambiance.
With LotuScent, Vietnam Airlines elevates air travel into an art form — merging culture, craftsmanship, and emotion. More than a pleasant aroma, it’s a sensory emblem of Vietnamese identity carried across the skies, turning every journey into a story that begins and ends with elegance.
Source: Vietnam Airlines
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