Virgin Atlantic has launched its new Autumn/Winter 2025 in-flight menu, featuring a refreshed breakfast concept, seasonal comfort dishes, enhanced wine selections, and a mid-flight margherita pizza — all designed to elevate the dining experience across every cabin.
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Virgin AtlanticFrom 5 November 2025, Virgin Atlantic will introduce a brand-new Autumn/Winter menu across all cabin classes, offering a fresh blend of contemporary comfort food, premium ingredients, and a new breakfast concept designed for today’s traveller.
The upgraded dining experience spans indulgent main dishes and lighter alternatives to suit different moods and travel rhythms. Highlights include innovative seasonal specials, an enhanced wine list with new dessert-wine options, and a standout mid-flight margherita pizza offered on selected routes. A newly crafted breakfast offering allows travellers to start their journey with more choice and flexibility, setting a tone of comfort and refinement for the flight ahead.
A Dining Journey Designed for the Skies
The new menu reflects Virgin Atlantic’s commitment to delivering a memorable experience at 38,000 feet. Travelers can expect:
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Premium ingredients & elevated dishes designed to align with the season and offer both comfort and sophistication.
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Expanded breakfast concept, enabling passengers in multiple cabins to choose freshly baked pastries, cereals, fruit and warm options, letting them tailor their first in-flight meal.
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Mid-flight indulgence with a margherita pizza option on selected routes, catering to those seeking a relaxed, informal bite during their journey.
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Refreshed wine and beverage portfolio, including dessert wines and thoughtfully paired beverage menus to complement the seasonal food themes.
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A balance of lighter options alongside richer comfort food—ideal for both long-haul travellers and those looking for a taste of home away from home.
Why the Update Matters
In the competitive world of long-haul airline dining, menu refreshes are more than cosmetic—they’re central to passenger experience and brand differentiation. For Virgin Atlantic, the new menu:
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Reinforces the airline’s positioning as premium but approachable, offering food that’s elevated yet familiar.
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Recognises the importance of meal timing and passenger flow, by extending breakfast options and mid-flight choices to improve satisfaction across cabin classes.
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Aligns with the broader trend of “food as travel experience”, where what’s on the plate becomes part of the journey story, not just sustenance.
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Signals Virgin Atlantic’s ongoing investment in customer-experience enhancements, supporting loyalty and repeat business in a challenging aviation landscape.
Key Takeaways
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Virgin Atlantic’s new Autumn/Winter menu launches on 5 November 2025 across all cabins.
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Menu features contemporary comfort cuisine, an elevated breakfast concept, seasonal dishes and an enhanced wine list.
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A mid-flight margherita pizza is introduced on select flights, adding a relaxed alternative to traditional meal services.
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The refresh supports the airline’s strategy of improving passenger experience and staying competitive in long-haul dining.
With this latest menu rollout, Virgin Atlantic demonstrates that flying is no longer just about reaching a destination—it’s about the experience from start to finish. From bespoke breakfast choices to indulgent dinners above the clouds, the Autumn/Winter dining offering promises to make the journey as memorable as the destination itself.
Source: Virgin Atlantic
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