Simon’s new Simon+ loyalty program brings together more than 500 retailers to offer cash-back, points, and perks across both in-store and online channels, redefining mall-wide rewards with a seamless, data-driven experience for today’s hybrid shopper.
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GLOSimon Property Group, the largest owner and operator of shopping, entertainment and mixed-use destinations in the United States, has launched Simon+™, a new omnichannel loyalty program that promises cash-back, points, perks and a streamlined shopping experience across its malls, Premium Outlets and digital platforms.
More than 500 retailers—including Adidas, H&M, JD Sports, Shake Shack, True Religion, UnTuckIt and Warby Parker—have already joined the program, marking one of the most comprehensive mall-based loyalty initiatives in the U.S.
A Unified, Rewards-Rich Experience
Simon+ is designed to reward shoppers whether they buy in-store, online at ShopSimon.com, through the mobile app or via links to participating retailer websites. Members can earn:
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Cash back on qualifying purchases
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Points redeemable for rewards
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Exclusive offers from participating retailers
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Perks, such as valet parking, seasonal photo experiences and ShopSimon.com discounts
Receipts can be uploaded directly in the app, payment cards can be linked for automatic tracking, and members can complete simple tasks—such as surveys or enabling text alerts—to earn bonus points.
Simon describes the program as a frictionless, multi-channel ecosystem that consolidates nearly all aspects of the shopping journey into one dashboard.
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Images: Simon
Replacing Legacy Programs for a New Era
Simon+ replaces Simon’s legacy loyalty programs, including Mall Insider®, VIP Shopper Club® and ShopSimon Rewards®. According to the company, those earlier programs were built around email communication and discount-driven engagement—formats that no longer align with how today’s shoppers interact with retail brands.
A Simon spokesperson noted that modern shoppers expect personalisation, immediacy and rewards that follow them seamlessly between physical and digital environments. Simon+ is built to deliver that, while unifying what was previously a scattered set of loyalty efforts.
An Omnichannel Strategy for Hybrid Shopping Habits
The debut of Simon+ is part of Simon’s broader push to integrate physical shopping destinations with its expanding digital platforms, including ShopSimon and Simon Search, a tool that allows customers to browse millions of in-store and online products across the Simon ecosystem.
By synchronising digital browsing with in-store visits, Simon aims to make shopping more convenient and more rewarding. Simon positions the program as “the mall that never closes,” connecting discovery, purchase and rewards across touchpoints.
Benefits for Retailers: Traffic, Data and High-Intent Shoppers
Simon emphasises that Simon+ is free for retailers to participate in and is meant to complement existing brand-specific loyalty programs—not compete with them.
For retailers, the program aims to deliver:
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Access to high-intent shoppers across Simon’s physical and digital channels
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Increased cross-shopping, as points and cash-back are earned across hundreds of brands
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More foot traffic and higher conversion, driven by targeted offers
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Insightful data and performance metrics, helping retailers make more informed marketing decisions
With millions of annual visitors to Simon malls and a rapidly growing online audience, Simon+ gives retailers the ability to understand shopper behavior across channels—something many cannot achieve on their own.
A Next-Generation Loyalty Ecosystem
Lee Sterling, Simon’s Chief Marketing Officer, described Simon+ as “the future of shopping rewards,” noting that no other mall-based loyalty program matches its scale or integration.
Simon has said it will continue evolving the program, adding new features and capabilities, and working closely with participating retailers to deliver more personalised and data-driven opportunities.
Future enhancements could include expanded experiential rewards, new status tiers, and deeper real-time personalisation based on shopper behaviour.
A Powerful Step Toward Data-Driven Mall Retailing
As retailers and mall operators face shifting consumer expectations—and competition from pure-play e-commerce—Simon+ represents a strategic move toward data-driven engagement, digital-physical integration, and value-focused loyalty.
For shoppers, Simon+ means more savings, more convenience and a more connected experience across hundreds of the country’s most popular brands.
For retailers, it represents a powerful opportunity to influence high-value shoppers within one of the largest retail ecosystems in the United States.
Simon’s long-term bet is clear: shopping centres of the future will not just be real estate—they will be omnichannel platforms powered by loyalty, data and personalised engagement. Simon+ is its first major step toward that vision.
Source: Simon
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