GLO Weekly: Global Loyalty News – January 16, 2026 (Week 3)
Loyalty is rapidly evolving from a marketing construct into a core commercial growth engine. Stronger revenue KPIs, programme expansion and lifestyle partnerships defined 2025, supported by increased investment in technology and member experience. In 2026, momentum accelerates around agentic AI, real-time rewards, system integration, and partnership-led revenue—setting new benchmarks for loyalty performance and long-term value creation.
GLO Featured Research
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Tony Piedade
60 years to the Lion City: Lufthansa celebrates 6 decades of flights to Singapore
The new solution is built on Neo1, Amex GBT’s platform aimed at small and mid-sized businesses. Neo1 already featured essential capabilities such as budget setting.
